Nestled in Noosa, Billy’s Brew is a local craft beer brand looking for an eye catching label design for their new signature craft IPA called Wild Betty. The project required a front and back label design that was to include both a diecut and an embellishment. It also needed to avoid cliches and stereotypical concepts. My ultimate aim in responding to this brief was to create a stand-out design that would appeal to their target market and make it the obvious choice for a consumer.
Drawing inspiration from the diversity of nature around Noosa, and the name “Wild Betty”, I settled on incorporating an illustrative coastal carpet python into the design. The illustration is circled by dynamic, bold hand lettering, giving the design a bespoke feel.
The outcome of this project was a considered design incorporating texture, colour and illustration to create a memorable consumer experience and a product that would stand out on the shelf surrounded by a sea of competition.
