Genrevillea is an online space for Victorian screen creatives of all genres to connect, support and share resources, advice and job opportunities.
The logo design for Genrevillea combines the beautiful, resilient grevillea flower and an old CRT monitor, almost symbolising the reliance and break-through attitude of the group members. Paired with a custom logotype of high contrast script, the logo is a perfect balance of effortlessness and strength, standing out from the crowd.Included in the branding is a sub mark, a TV and grevillea set in a circle, to be used wherever a full logo is too much, for example, for social media display pictures and emails. Anywhere a smaller logo is needed for ease of reading.
